Be obscure clearly.

- - E. B. White

CORPORATE EDGE BUSINESS SERVICES

Business writing and editing: marketing, promotional, email, papers, copy, features, interviews, English as a second language
Business operations: organizing, wrangling, logistics, files, priorities, scheduling
New ventures: special projects, start-ups

IT'S YOUR WEBSITE

Web writing is forever. The content you upload today is snagged by search engines in no time. You never get a second chance to make a first impression.

English has no shortage of words so we make yours count. That means grammar and spelling, punctuation and caps. No copying either. Get a grip on the industry jargon. Self-promotion: when you're the best, acclaim comes from your clients, the people you serve.

Together we'll wrangle useful ideas for communications to get your office in fifth gear. We'll set goals, work out the logistics and come up with plans that work. Office organization is a priority. English as a second language; we'll help. Find your corporate edge.

COMMUNICATION AND OPERATIONS

Managing visibility with useful ideas

Setting a framework for getting it done right and
Keeping the message simple.

DON'T KNOW WHAT TO SAY?

It's not always a bad thing. Not quoted. Not linked. Not FB-ed and never Twittered. Instead, shy writers may go for in-house social networks and you'll find them at Nikon Instruments, Dell, salesforce.com and Symantec among others. Just be sure what you write can be read by all. Do employees like it? What they say is, fewer conference calls and meetings, much less email, and "bosses can take the pulse of the work force by posting a poll." See which social networking's okay with the CEO

ABOUT US: CORPORATE EDGE

doesn't traffic in hype. Not everyone can be best or brightest, only-est, fastest, cheapest, giant-est, innovating-est, winning-est, most complete website known to western civ, the smartest, deepest, robust-est, upscaliest, most luxurious, coolest, hottest, biggest, nimble-est or most unique. (No one is the most unique.)

RIP:

finalize, prioritize, luxury, delight, world-class, fantastic, fabulous, innovative, innovator, boutique, amazing, upscale, upscale, robust, creative, mindful, amidst, collaborative, upscale, upscale, elite, revolutionary, award-winning, dynamic.

B-SCHOOL BLATHER IMPRESSIVE?

B-School, sure. Blather, not so much. What Inc.'s Jeff Haden had to say November 13: "9 Buzzwords Your Start-up Shouldn't Use." Even if you're not a start-up, be very afraid . . .

"Why do we still care about the Dow?" by Adam Davidson, New York Times Magazine, February 12.
English-to-Dow Dictionary: Deciphering the annoying, and often meaningless, language of cable news reporters.
1. "Markets ralled on the heels of better-than-expected economic data."
Translation: A single data point has persuaded thousands of investors to buy stocks today.
2. "Can individual stocks rally amid the macro sell-off?"
Translation: Is there any good news today?
3. "I want to drill down on the technicals."
Translation: Let's talk about a chart.
4. "Can the S&P hold on to its gains this month?"
Translation: Can you see into the future?
Read it: "Twitchy financial system monitored by twitchy index perfectly suited to 24-hour news cycle."

Corporate Edge:

617.388.0062
info@corp-edge.com