If you've heard this story before, don't stop me; I'd like to hear it again.
- - Groucho Marx
Corporate Edge Business Services
- Business writing and editing
- Business organization and operations: wrangling
- New ventures, special projects, start-ups, editing English as a second language
It's your website
Web writing is forever. The content you upload today is snagged by search engines in no time. You never get a second chance to make a first impression.English has no shortage of words so we make yours count. That means grammar and spelling, punctuation and caps. No copying either. Get a grip on the industry jargon. Self-promotion: when you're the best, acclaim comes from your clients, the people you serve.
Together we'll wrangle useful ideas for communications to get your office in fifth gear. We'll set goals, work out the logistics and come up with plans that work. Office organization is a priority. English as a second language; we'll help. Find your corporate edge.
Communications and business operations
- Managing visibility with useful ideas is what today's business climate is about
- Setting a framework for getting it done right and
- keeping the message simple.
Don't know what to say?
It's not always a bad thing. Not quoted. Not linked. Not FB-ed and never Twittered. Instead, shy writers may go for in-house social networks and you'll find them at Nikon Instruments, Dell, salesforce.com and Symantec among others. Just be sure what you write can be read by all. Do employees like it? What they say is, fewer conference calls and meetings, much less email, and "bosses can take the pulse of the work force by posting a poll." See which social networking's okay with the CEOCorporate Edge
doesn't traffic in hype. Not everyone can be best or brightest, only-est, fastest, cheapest, giant-est, innovating-est, winning-est, most complete website known to western civ, the smartest, deepest, robust-est, upscaliest, most luxurious, coolest, hottest, biggest, nimble-est or most unique. (No one is the most unique.)RIP:
finalize, prioritize, luxury, delight, world-class, fantastic, fabulous, innovative, boutique, amazing, upscale, upscale, robust, creative, collaborative, upscale, elite, revolutionary, award-winning, team player, dynamic, only, all.B-School blather impressive?
Er, nope. See what Inc.'s Jeff Haden had to say November 13: "9 Buzzwords Your Start-up Shouldn't Use." Even if you're not a start-up, be very afraid . . ."Practically everybody in New York has half a mind to write a book, and does." - - Groucho Marx
"In theory there is no difference between theory and practice. In practice there is." - - Yogi Berra
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